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Bazele marketingului [Resursă electronică] : (Notiţe de curs)

Bazele marketingului [Resursă electronică] : (Notiţe de curs)

Bogdan, Rodica
URI: http://dspace.usarb.md:8080/jspui/handle/123456789/771
Date: 2006

Abstract:

Lucrarea relatează despre esenţa şi conceptul de marketing, apariţia, dezvoltarea, principiile, funcţiile marketingului.

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