Marketing modern în Biblioteca Ştiinţifică USARB [Articol]

Ciobanu, Silvia

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dc.contributor.author	Ciobanu, Silvia	ro
dc.date.accessioned	2024-04-02T07:39:52Z
dc.date.available	2024-04-02T07:39:52Z
dc.date.issued	2024
dc.identifier.citation	Ciobanu, Silvia. Marketing modern în Biblioteca Ştiinţifică USARB = Modern marketing in the USARB Scientific Library / Sivia Ciobanu // Biblioteca – mediu informaţional relevant în instruire şi cercetare : Conferinţa ştiinţifică cu participare internaţională „Tradiţie şi inovare în cercetarea ştiinţifică”, ediţia a 11-a, 7 octombrie 2022 : Secţiunea Biblioteconomie şi Ştiinţele Informării. – Bălţi : [S. n.], 2024. – P. 68-76. – ISBN 978-9975-50-317-4.	ro
dc.identifier.uri	http://dspace.usarb.md:8080/jspui/handle/123456789/6428
dc.description.abstract	What is the modern marketing? How it to join the information society and what is the role of the marketing in this society? What does marketing mean to the user? Digital marketing. The innovative aspect of marketing. Destination Library 4.0. - the age of smart technologies. Types of information communication marketing. Collaborating with various centers and institutions to eﬀectively promote the products developed and the sources of information available to the Library. The marketing mix or "the 7 P's", on which the policy and marketing plan of the USARB Scientiﬁc Library is based. Corporate marketing and its importance in the Library's activity. Using Web analytics to ﬁnd out the impact of the Library's marketing.	en
dc.language.iso	ro	ro
dc.publisher	BŞ USARB	ro
dc.rights	Attribution-NonCommercial-NoDerivatives 4.0 International	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/4.0/	*
dc.subject	modern marketing	en
dc.subject	information society	en
dc.subject	digital marketing	en
dc.subject	Library 4.0.	en
dc.subject	smart technologies	en
dc.subject	marketing mix	en
dc.subject	corporate marketing	en
dc.title	Marketing modern în Biblioteca Ştiinţifică USARB [Articol]	ro
dc.title.alternative	Modern marketing in the USARB Scientific Library [Articol]	en
dc.type	Article	en