Euphemismen in der werbung [Aticol]

dc.contributor.author	Chira, Oxana	ro
dc.date.accessioned	2023-07-11T11:03:20Z
dc.date.available	2023-07-11T11:03:20Z
dc.date.issued	2023
dc.identifier.citation	Chira, Oxana. Euphemismen in der werbung / Oxana Chira // IX International Scientific Spring Symposium Proceedings „Quality teaching for future”, 24-25 March, 2023. – Bălţi : [S. n.], 2023. – P. 84-92. – ISBN 978-9975-3596-2-7.	ro
dc.identifier.uri	http://dspace.usarb.md:8080/jspui/handle/123456789/6138
dc.description.abstract	In this article we propose to analyze euphemisms in advertising texts. From the multitude of advertisements that circulate in the virtual space of the Internet, we focused on some of the most common ones. We were mainly interested in the linguistic message conveyed in German advertising texts and did not focus on the images. Advertising slogans are formulated with the intention of being easy to understand and easy to remember so that people want to buy them. We selected spheres such as cosmetics, hygienic products, food, etc. to research how the social taboo favors the use of euphemisms in certain advertising texts.	en
dc.language.iso	de	de
dc.publisher	USARB	ro
dc.rights	Attribution-NonCommercial-NoDerivatives 4.0 International	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/4.0/	*
dc.subject	advertising text	en
dc.subject	euphemism	en
dc.subject	taboo	en
dc.subject	euphemism functions	en
dc.subject	German language	en
dc.title	Euphemismen in der werbung [Aticol]	de
dc.type	Article	de