Cultural competence in business english terminology [Articol]

Abstract

The purpose of this paper is to demonstrate the growing importance of intercultural competence in teaching and learning Business English in terms of cultural awareness, which aids in communicating successfully – both linguistically and pragmatically– in a foreign language, in this case English, in various business contexts across cultures. Cultural competence refers to a person's ability to interact, work, and form meaningful connections with others from a variety of cultural backgrounds. The ideas, practices, and actions of people from diverse groups might be considered cultural background. Increasing self-awareness, developing social skills and behaviors surrounding diversity, and learning to advocate for others are all part of the process of achieving cultural competency. It extends beyond tolerance, which indicates a willingness to put differences aside. Instead, it entails recognizing and valuing variety in all circumstances via our words and deeds.