Mixul de marketing în bibliotecă - Ce este şi cum se aplică [Articol]

dc.contributor.author	Staver, Mihaela	ro
dc.date.accessioned	2022-12-12T09:19:44Z
dc.date.available	2022-12-12T09:19:44Z
dc.date.issued	2021	ro
dc.identifier.citation	Staver, Mihaela. Mixul de marketing în bibliotecă - Ce este şi cum se aplică = Marketing mix in the library - What it is and how it is applied / Mihaela Staver // Confluenţe bibliologice. – 2021. – Nr 1-2 (59-60). – P. 37-40. – ISSN 1857-0232.	ro
dc.identifier.uri	http://dspace.usarb.md:8080/jspui/handle/123456789/5828
dc.description.abstract	The paper presents the main marketing strategies and the implementation of the marketing mix in the libraries. It mentions the creation of a marketing mix in the USARB Scientiﬁc Library, which improves the visibility and image of the Library, thus attract more users.	en_US
dc.language.iso	ro	en_US
dc.publisher	BŞ USARB	ro
dc.rights	Attribution-NonCommercial-NoDerivatives 4.0 International	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/4.0/	*
dc.subject	marketing	en_US
dc.subject	marketing mix	en_US
dc.subject	SL USARB	en_US
dc.subject	library	en_US
dc.title	Mixul de marketing în bibliotecă - Ce este şi cum se aplică [Articol]	ro
dc.title.alternative	Marketing mix in the library - What it is and how it is applied [Articol]	en_US
dc.type	Article	en_US