Politici și strategii moderne de marketing bancar [Articol]

Abstract

The marketing is widely practiced in the banking field with the transition to a market economy. A particularly important element of banking marketing is the marketing mix, this mix refers to a certain structure of marketing efforts, to the combination, design and integration in various proportions in a marketing program of controllable variables in order to achieve the necessary effectiveness objectives of the organization in a given period, the banking marketing mix consists of "4P" namely the product, price, distribution and promotion policy. But as the marketing services industry has grown and customer needs have grown, new elements have been discovered and emerged in the banking marketing mix, namely those policies regarding personnel, profit and physical premises.