Rolul marketingului în vederea motivării și menținerii angajaților la întreprindere [Articol]

Abstract

This article makes an overview of different opinions about the marketing of human resources and its importance in persuading the employees not to leave the company they are working for. Human resources marketing is human resources department’s objective. It helps a company to employ qualified staff and to create conditions for the existing employees not to leave it. We strongly believe that the efficient work of human resouces department can lead to the prosperity of the company. This department can make use of some marketing strategies, policies and techniques to spot out the employees’ needs for the most efficient work for the benefit of the company.