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dc.contributor.author | Suslenco, Alina | ro |
dc.date.accessioned | 2020-05-25T11:19:01Z | |
dc.date.available | 2020-05-25T11:19:01Z | |
dc.date.issued | 2020 | |
dc.identifier.citation | Suslenco, Alina. Oportunități de aplicare a strategiilor de marketing în cadrul întreprinderilor în contextul creșterii presiunii concurențiale / Alina Suslenco // Tradiţie şi inovare în cercetarea ştiinţifică, Ediţia a 9-a: Materialele Colloquia Professorum din 11 oct. 2019. – Bălţi : US „Alecu Russo”, 2020. – P. 96-99. – ISBN 978-9975-50-243-6. | ro |
dc.identifier.uri | http://dspace.usarb.md:8080/jspui/handle/123456789/4590 | |
dc.description.abstract | In this paper, the importance and role of marketing strategies within companies were analyzed. In addition, special attention is devoted to the study of the elements of a marketing strategy but also of the ways of applying marketing strategies within companies. Thus, the research methodology was oriented on the use of the following research methods: analysis, synthesis, induction, abduction, deduction, qualitative research. Finally, we can observe that the application of strategic marketing within companies becomes a necessity for those companies that claim to be competitive. | en |
dc.language.iso | ro | ro |
dc.publisher | USARB | ro |
dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 International | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
dc.subject | marketing | en |
dc.subject | strategy | en |
dc.subject | marketing strategies | en |
dc.subject | strategic marketing | en |
dc.subject | competitive marketing | en |
dc.title | Oportunități de aplicare a strategiilor de marketing în cadrul întreprinderilor în contextul creșterii presiunii concurențiale [Articol] | ro |
dc.type | Article | en |
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