Проблемы внедрения маркетинга на предприятиях [Articol]

dc.contributor.author	Киселев, Лилия
dc.date.accessioned	2018-10-25T12:29:17Z
dc.date.available	2018-10-25T12:29:17Z
dc.date.issued	2018
dc.identifier.citation	Киселев, Лилия. Проблемы внедрения маркетинга на предприятиях / Лилия Киселев // Asigurarea viabilităţii economico-manageriale pentru dezvoltarea durabilă a economiei regionale în condiţiile integrării în UE: Materialele conf. şt. intern., 15-16 sept. 2017. – Bălţi, 2018. – P. 16-17	ru
dc.identifier.uri	http://dspace.usarb.md:8080/xmlui/handle/123456789/4073
dc.description.abstract	The enterprises have traditional departments, which for most employees are natural. These departments include: production departments, finance department, labor and wages department, etc. The question of having a marketing department at many Moldovan enterprises is still quite controversial. The top management of many firms considers marketing not compulsory, marketing is involved at a time when there are difficulties with sales.	en
dc.language.iso	ru	ru
dc.publisher	USARB	ro
dc.rights	Attribution-NonCommercial-NoDerivatives 4.0 Internațional	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/4.0/	*
dc.subject	marketing	en
dc.subject	enterprises	en
dc.title	Проблемы внедрения маркетинга на предприятиях [Articol]	ru
dc.type	Article	en