Качественные и количественные методы оценки эффективности маркетинга [Articol]

Abstract

High-quality and quantity methods of marketing evaluation. Efficiency of marketing depends a lot from the way of marketing organization, its problems and on what level marketing solves it Marketing information plays the decisive role. The evaluation of marketing efficiency is a highly difficult task. Therefore, high/quality and quantity methods are used. High-quality methods intend using marketing check/ups. Quantity methods need comparisons of expenses on marketing with the received profit and expenses on advertisement to the value of sale.