Impactul marketingului resurselor umane asupra asigurării securităţii naţionale [Articol]

Abstract

Security is a complex and dynamic concept. Its complexity derives from the multitude of economic, social and financial processes and phenomena. Ensuring security is the result of interaction between internal and external factors that influence on the production process, distribution and consumption of goods and services produced in a national economy. Studies in this area demonstrates that security is a fundamental human need. The role of marketing of human resources in this area is to research and develop strategies of human resource in order to ensure the security both at micro and macroeconomic level.