Качественные и количественные методы оценки эффективности маркетинга [Articol]

Abstract

High-quality and quantity methods of marketing evaluation. In the Republic of Moldova, the period of transition to the marketing economy is characterized by the essential changes in the activity of the enterprises. As a rule, some of the biggest former state economical units, which in the past possessed a high capacity of production are now adapting with difficulty to the conditions of the market. Being aware of the importance of the marketing activity, the leaders of these enterprises have success in the creation of some respective subdivisions in the structure of the economical units. In our opinion, we can consider as finished the process of consciousness of the necessity in the activity of the marketing at the enterprises. It is important to mention that this process has assessed more than one year. The success of the marketing activity at the enterprises depends on the quality and the nature of the manpower who are responsible of the enfolding of these actions. All this gets a distinct importance is the conditions in which the marketing services in the country are not developed, the marketing activities being realized by the personnel of the enterprises. In the majority of the enterprises from the Republic of Moldova, there is a lack of the system of the accumulation and the remaking of the information’s, which hasten is a efficient way and would serve as a base for the marketing.