Impactul dimensiunii culturale asupra supunerii fără presiune [Articol]

Abstract

The first study of the given article presents the results of comparison of cultural dimensions Individualism-Collectivity (IND/COL) in Romania and Moldova. IND/COL were assessed with the Individualism-Collectivism questionnaire, created by Triandis (1995). The questionnaire – consisting of 32 items, 16 of which evaluate the IND scale and 16 evaluate the COL scale – has been distributed among 342 students: 181 students from Romania and 161 students from the Republic of Moldova. The results demonstate that Romanian students proved to be more individualistic than those from Moldova. In the second study of the article we have compared the effectiveness of the technique of “submission without pressure” in a culture which is considered collectivistic and in a culture considered individualistic. The analyses have proved that the technique appears effective only within the individualistic culture (Romania).