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Title: Marketing modern în Biblioteca Ştiinţifică USARB [Articol]
Other Titles: Modern marketing in the USARB Scientific Library [Articol]
Authors: Ciobanu, Silvia
Keywords: modern marketing
information society
digital marketing
Library 4.0.
smart technologies
marketing mix
corporate marketing
Issue Date: 2024
Publisher: BŞ USARB
Citation: Ciobanu, Silvia. Marketing modern în Biblioteca Ştiinţifică USARB = Modern marketing in the USARB Scientific Library / Sivia Ciobanu // Biblioteca – mediu informaţional relevant în instruire şi cercetare : Conferinţa ştiinţifică cu participare internaţională „Tradiţie şi inovare în cercetarea ştiinţifică”, ediţia a 11-a, 7 octombrie 2022 : Secţiunea Biblioteconomie şi Ştiinţele Informării. – Bălţi : [S. n.], 2024. – P. 68-76. – ISBN 978-9975-50-317-4.
Abstract: What is the modern marketing? How it to join the information society and what is the role of the marketing in this society? What does marketing mean to the user? Digital marketing. The innovative aspect of marketing. Destination Library 4.0. - the age of smart technologies. Types of information communication marketing. Collaborating with various centers and institutions to effectively promote the products developed and the sources of information available to the Library. The marketing mix or "the 7 P's", on which the policy and marketing plan of the USARB Scientific Library is based. Corporate marketing and its importance in the Library's activity. Using Web analytics to find out the impact of the Library's marketing.
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