Tehnici de merchandising aplicate hypermarketului secolului XXI [Articol]

Abstract

In this article we are going to examine the benefits created by merchandising, using innovative technology. We will research and analyze how the Internet and "manipulations" merchandisers influence the impulse to buy and how much they increase sales following the application of merchandising methods and strategies, consistent with the continuous development of the digital world. In the 21st century, technology reaches the peak of development, it is used in everything the fields that concern the world of business, entertainment, social, cultural and even personal, being available to any user. These innovations have also captured the fields merchandising and marketing, as these go hand in hand with development.The article below will introduce you to the digital world and present the possibilities digital information available to both consumers/customers and service providers within the framework a store/hypermarket. It will highlight how extensive the applied curriculum is and how much it greatly facilitates the interaction between the beneficiary and the staff in a store.