Please use this identifier to cite or link to this item: http://dspace.usarb.md:8080/jspui/handle/123456789/6300
Title: Tehnici de merchandising aplicate hypermarketului secolului XXI [Articol]
Authors: Țurcanu, Nina
Covalciuc, Galina
Suslenco, Alina, conducător şt.
Keywords: merchandising
tehnology
impulse purchases
innovations
future
Issue Date: 2023
Publisher: USARB
Citation: Țurcanu, Nina. Tehnici de merchandising aplicate hypermarketului secolului XXI / Nina Țurcanu, Galina Covalciuc ; conducător ştiinţific: Alina Suslenco // Interuniversitaria : Materialele Conferinţei Ştiinţifice Internaţionale a Studenţilor, 04 mai 2023, ediţia a XIX-a. – Bălţi : [S. n.], 2023 (CEU US). – Vol. 2. – P. 255-260. – ISBN 978-9975-50-305-1.
Abstract: In this article we are going to examine the benefits created by merchandising, using innovative technology. We will research and analyze how the Internet and "manipulations" merchandisers influence the impulse to buy and how much they increase sales following the application of merchandising methods and strategies, consistent with the continuous development of the digital world. In the 21st century, technology reaches the peak of development, it is used in everything the fields that concern the world of business, entertainment, social, cultural and even personal, being available to any user. These innovations have also captured the fields merchandising and marketing, as these go hand in hand with development.The article below will introduce you to the digital world and present the possibilities digital information available to both consumers/customers and service providers within the framework a store/hypermarket. It will highlight how extensive the applied curriculum is and how much it greatly facilitates the interaction between the beneficiary and the staff in a store.
URI: http://dspace.usarb.md:8080/jspui/handle/123456789/6300
Appears in Collections:Articole

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