Portretul chinezesc: metodă de cercetare în marketing [Articol]

Corlateanu, Elena

Please use this identifier to cite or link to this item: http://dspace.usarb.md:8080/jspui/handle/123456789/6148

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DC Field	Value	Language
dc.contributor.author	Corlateanu, Elena	ro
dc.contributor.other	Slutu, Rodica, conducător şt.	ro
dc.date.accessioned	2023-07-13T11:48:21Z	-
dc.date.available	2023-07-13T11:48:21Z	-
dc.date.issued	2023	-
dc.identifier.citation	Corlateanu, Elena. Portretul chinezesc: metodă de cercetare în marketing / Elena Corlateanu ; conducător ştiinţific: Rodica Slutu // Interuniversitaria : Materialele Conferinţei Ştiinţifice Internaţionale a Studenţilor, 04 mai 2023, Ediţia a 19-a. – Bălţi : [S. n.], 2023 (CEU US). – Vol. 1. – P. 5-14. – ISBN 978-9975-50-241-2.	ro
dc.identifier.uri	http://dspace.usarb.md:8080/jspui/handle/123456789/6148	-
dc.description.abstract	The article describes the technique of the Chinese portrait and its application on the basis of the "Alecu Russo" State University in Balti. In marketing, the Chinese portrait represents a qualitative and creative study technique, which consists in translating the studied object into a completely different universe, and the results of the research provide a wide range of information on the brand or activity being researched.	en
dc.language.iso	ro	ro
dc.publisher	USARB	ro
dc.rights	Attribution-NonCommercial-NoDerivatives 4.0 International	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/4.0/	*
dc.subject	marketing	en
dc.subject	marketing research	en
dc.subject	qualitative research	en
dc.subject	quantitative research	en
dc.title	Portretul chinezesc: metodă de cercetare în marketing [Articol]	ro
dc.type	Article	en
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