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http://dspace.usarb.md:8080/jspui/handle/123456789/6148| Title: | Portretul chinezesc: metodă de cercetare în marketing [Articol] |
| Authors: | Corlateanu, Elena Slutu, Rodica, conducător şt. |
| Keywords: | marketing marketing research qualitative research quantitative research |
| Issue Date: | 2023 |
| Publisher: | USARB |
| Citation: | Corlateanu, Elena. Portretul chinezesc: metodă de cercetare în marketing / Elena Corlateanu ; conducător ştiinţific: Rodica Slutu // Interuniversitaria : Materialele Conferinţei Ştiinţifice Internaţionale a Studenţilor, 04 mai 2023, Ediţia a 19-a. – Bălţi : [S. n.], 2023 (CEU US). – Vol. 1. – P. 5-14. – ISBN 978-9975-50-241-2. |
| Abstract: | The article describes the technique of the Chinese portrait and its application on the basis of the "Alecu Russo" State University in Balti. In marketing, the Chinese portrait represents a qualitative and creative study technique, which consists in translating the studied object into a completely different universe, and the results of the research provide a wide range of information on the brand or activity being researched. |
| URI: | http://dspace.usarb.md:8080/jspui/handle/123456789/6148 |
| Appears in Collections: | Articole |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Corlateanu_Portretul.pdf | 374,91 kB | Adobe PDF |  View/Open |
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