Identitatea vizuală a Bibliotecii Ştiinţifice USARB [Articol]

Abstract

În acest articol sunt reliefate activităţile organizate de BŞ USARB orientate spre dezvoltarea instrumentelor de marketing online și offline, crearea unui brand/marca durabil şi atractiv pentru utiliatori, care contribuie efectiv la identitatea vizuală a Bibliotecii, aplicându-se un ansamblu de elemente, materiale, acestea fiind: fonturi, culori, dimensiuni, figuri, fotografii, scheme grafice, videoclip-uri.

A priority for 2021 is to strengthen the digitization of library activities. The USARB Scientific Library has developed and is developing online and offline marketing tools aligned with the brand/ and visual identity, taken together to communicate the importance of the Băţi book institution and its role in the academic community. This article outlines the activities organized by SL USARB regarding the visual identity with all its elements, the same characteristics for all the materials on which they are applied, using fonts, colors, sizes, figures, photos, graphic schemes, videos. The visual components contribute to the easy differentiation and recognition of the USARB Scientific Library brand.