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DC Field | Value | Language |
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dc.contributor.author | Trinca, Lilia | - |
dc.date.accessioned | 2023-01-25T09:07:03Z | - |
dc.date.available | 2023-01-25T09:07:03Z | - |
dc.date.issued | 2022 | - |
dc.identifier.citation | Trinca, Lilia. Taxonomia e-mail-urilor în marketing / Lilia Trinca // Tradiţie şi inovare în cercetarea ştiinţifică : Materialele Conf. Şf. cu participare Intern., Ed. a XI-a, 07 oct. 2022. – Bălţi : [s. n.], 2022 (CEU SUA). – Vol. II. – P. 146-151. – ISBN 978-9975-50-298-6. | ro |
dc.identifier.uri | http://dspace.usarb.md:8080/jspui/handle/123456789/5918 | - |
dc.description.abstract | Of all the marketing techniques, e-mail marketing is often ranked as the most important contributor as a successful digital strategy. Email marketing is the most direct and effective way to connect with potential customers, turn them into actual customers, consistently winning over all other marketing channels. Indeed, e-mail links all marketing techniques together. The purpose of this material is to reveal the most effective types of e-mail marketing campaigns, accompanying them with relevant examples: newsletter e-mails, acquisition e-mails, transactional e-mails, retention e-mails, promotional e-mails, behavioral e-mails, stage e-mails, and survey e-mails. E-mail stands out as one of the simplest digital marketing strategies, being available to anyone, easy to elaborate, easy to send and, above all, assuming extremely low or even zero costs. | en |
dc.language.iso | ro | ro |
dc.publisher | USARB | ro |
dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 International | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
dc.subject | e-mail marketing | en |
dc.subject | marketers | en |
dc.subject | digital channels | en |
dc.subject | digital strategy | en |
dc.subject | marketing techniques | en |
dc.title | Taxonomia e-mail-urilor în marketing [Articol] | ro |
dc.type | Article | en |
Appears in Collections: | Articole |
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File | Description | Size | Format | |
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Trinca_L_taxomania.pdf | 820,3 kB | Adobe PDF | View/Open |
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