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http://dspace.usarb.md:8080/jspui/handle/123456789/5883| Title: | Abordarea politicii de produs în cadrul instituţiilor de învăţământ profesional [Articol] |
| Authors: | Slutu, Rodica |
| Keywords: | educational marketing product policy educational marketing mix study program quality of educational service |
| Issue Date: | 2022 |
| Publisher: | USARB |
| Citation: | Slutu, Rodica. Abordarea politicii de produs în cadrul instituţiilor de învăţământ profesional / Rodica Slutu // Tradiţie şi inovare în cercetarea ştiinţifică : Materialele Conf. Şf. cu participare Intern., Ed. a XI-a, 07 oct. 2022. – Bălţi : [s. n.], 2022 (CEU SUA). – Vol. I. – P. 190-195. – ISBN 978-9975-50-296-2. |
| Abstract: | The marketing activity of the educational institutions was product-centric, i.e. capitalizing on the potential of the offer, without the involvement of significant efforts to attract pupils and students. This state of affairs was encouraged, including, by the fact that secondary and higher education were funded by the state. |
| URI: | http://dspace.usarb.md:8080/jspui/handle/123456789/5883 |
| Appears in Collections: | Articole |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Slutu_R_abordarea.pdf | 407,78 kB | Adobe PDF |  View/Open |
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