Adaptabilitatea întreprinderilor la noul context post pandemic [Articol]

Abstract

Any enterprise, in order to carry out its activity as well as possible, and to become a strong player on the market, must first of all know very well the environment in which it finds itself. The external environment represents a set of factors and forces outside the company capable of influencing the triggering, maintenance, development or blocking of commodity exchanges on the markets on which it operates. External factors and forces can directly or indirectly influence the company's activity. Consequently, depending on the nature of their actions, two distinct categories of components of this type can be delimited from the microenvironment and macroenvironment. All the elements that come into contact with the company have a special significance in this activity.