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http://dspace.usarb.md:8080/jspui/handle/123456789/5828Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Staver, Mihaela | ro |
| dc.date.accessioned | 2022-12-12T09:19:44Z | - |
| dc.date.available | 2022-12-12T09:19:44Z | - |
| dc.date.issued | 2021 | ro |
| dc.identifier.citation | Staver, Mihaela. Mixul de marketing în bibliotecă - Ce este şi cum se aplică = Marketing mix in the library - What it is and how it is applied / Mihaela Staver // Confluenţe bibliologice. – 2021. – Nr 1-2 (59-60). – P. 37-40. – ISSN 1857-0232. | ro |
| dc.identifier.uri | http://dspace.usarb.md:8080/jspui/handle/123456789/5828 | - |
| dc.description.abstract | The paper presents the main marketing strategies and the implementation of the marketing mix in the libraries. It mentions the creation of a marketing mix in the USARB Scientific Library, which improves the visibility and image of the Library, thus attract more users. | en_US |
| dc.language.iso | ro | en_US |
| dc.publisher | BŞ USARB | ro |
| dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 International | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
| dc.subject | marketing | en_US |
| dc.subject | marketing mix | en_US |
| dc.subject | SL USARB | en_US |
| dc.subject | library | en_US |
| dc.title | Mixul de marketing în bibliotecă - Ce este şi cum se aplică [Articol] | ro |
| dc.title.alternative | Marketing mix in the library - What it is and how it is applied [Articol] | en_US |
| dc.type | Article | en_US |
| Appears in Collections: | Articole | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Staver_M_marketing.pdf | 341,36 kB | Adobe PDF |  View/Open |
This item is licensed under a Creative Commons License
