Please use this identifier to cite or link to this item:
http://dspace.usarb.md:8080/jspui/handle/123456789/5828| Title: | Mixul de marketing în bibliotecă - Ce este şi cum se aplică [Articol] |
| Other Titles: | Marketing mix in the library - What it is and how it is applied [Articol] |
| Authors: | Staver, Mihaela |
| Keywords: | marketing marketing mix SL USARB library |
| Issue Date: | 2021 |
| Publisher: | BŞ USARB |
| Citation: | Staver, Mihaela. Mixul de marketing în bibliotecă - Ce este şi cum se aplică = Marketing mix in the library - What it is and how it is applied / Mihaela Staver // Confluenţe bibliologice. – 2021. – Nr 1-2 (59-60). – P. 37-40. – ISSN 1857-0232. |
| Abstract: | The paper presents the main marketing strategies and the implementation of the marketing mix in the libraries. It mentions the creation of a marketing mix in the USARB Scientific Library, which improves the visibility and image of the Library, thus attract more users. |
| URI: | http://dspace.usarb.md:8080/jspui/handle/123456789/5828 |
| Appears in Collections: | Articole |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Staver_M_marketing.pdf | 341,36 kB | Adobe PDF |  View/Open |
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