Difficulties of implementing staff marketing in Moldova′s enterprises [Articol]

Abstract

Studying of specialized literature has shown that a special attention is given to marketing for personnel management within enterprises. According to the studied literature, we can mention that human resources marketing is a new concept, a new optics, a new way of thinking. In this article is speaking about the main elements of human resources marketing in companies. The researches conducted is based on the general methodology of human resources marketing. This article discusses about the problems of implementation of human resources marketing in enterprices from Republic of Moldova. The conclusion is that personnel marketing is very poorly known in enterprises. One of these cases is that the human resource marketing is a new concept and in academia is attracting more attention for human resource management.