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Title: Merchandisingul ca modalitate eficientă de stimulare a vânzărilor [Articol]
Authors: Trusevici, Alla
Chiseliov, Lilia
Keywords: merchandising
visual merchandising
ambiance and interior structure of the store
commercial space
Issue Date: 2020
Publisher: USARB
Citation: Trusevici, Alla. Merchandisingul ca modalitate eficientă de stimulare a vânzărilor / Alla Trusevici, Lilia Chiseliov // Relevanța și calitatea formării universitare: competențe pentru prezent și viitor: Materialele Conferinței științifice internaționale, consacrată celor 75 de ani de la fondarea universității bălțene, din 09 oct. 2020. – Bălţi, 2020. – Vol.1. – P. 289-293. – ISBN 978-9975-50-255-9.
Abstract: A shop is simply the point of sale where customers usually do their shopping. Any store, no matter how small, must meet all the requirements of buyers and in addition it would be good for its image to be original compared to that of competitors. To have a successful business, entrepreneurs usually draw attention to planning store. This involves considerable work both inside and outside the store. Each store has its own style, the design that differentiates it from the others.
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