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http://dspace.usarb.md:8080/jspui/handle/123456789/5020| Title: | Merchandisingul ca modalitate eficientă de stimulare a vânzărilor [Articol] |
| Authors: | Trusevici, Alla Chiseliov, Lilia |
| Keywords: | merchandising visual merchandising trade ambiance and interior structure of the store commercial space |
| Issue Date: | 2020 |
| Publisher: | USARB |
| Citation: | Trusevici, Alla. Merchandisingul ca modalitate eficientă de stimulare a vânzărilor / Alla Trusevici, Lilia Chiseliov // Relevanţa şi calitatea formării universitare: competenţe pentru prezent şi viitor: Materialele Conferinţei ştiinţifice internaţionale, consacrată celor 75 de ani de la fondarea universităţii bălţene, din 09 oct. 2020. – Bălţi, 2020. – Vol.1. – P. 289-293. – ISBN 978-9975-50-255-9. |
| Abstract: | A shop is simply the point of sale where customers usually do their shopping. Any store, no matter how small, must meet all the requirements of buyers and in addition it would be good for its image to be original compared to that of competitors. To have a successful business, entrepreneurs usually draw attention to planning store. This involves considerable work both inside and outside the store. Each store has its own style, the design that differentiates it from the others. |
| URI: | http://dspace.usarb.md:8080/jspui/handle/123456789/5020 |
| Appears in Collections: | Articole |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| trusevici_merchandisingul.pdf | 550,9 kB | Adobe PDF | View/Open |
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