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Title: Rolul marketingului în cadrul universităților din Republica Moldova [Articol]
Authors: Slutu, Rodica
Keywords: marketing
educational marketing
product policy
price policy
promotion policy
demand for educational services
provision of educational services
Issue Date: 2020
Publisher: USARB
Citation: Slutu, Rodica. Rolul marketingului în cadrul universităților din Republica Moldova / Rodica Slutu // Relevanța și calitatea formării universitare: competențe pentru prezent și viitor: Materialele Conferinței științifice internaționale, consacrată celor 75 de ani de la fondarea universității bălțene, din 09 oct. 2020. – Bălţi, 2020. – Vol.1. – P. 26-31. – ISBN 978-9975-50-255-9.
Abstract: Today, higher education has a dynamic character determined by the need to permanently adapt to the continuous changes that society is going through, but at a faster pace. This particularity is the result of the influence of factors that were intended to accelerate a number of transformations in higher education. Astefl, a higher education institution forms a component of a system. The modern educational institution evolves on the coordinates of the knowledge-based society and is becoming increasingly innovative, both scientifically and didactically, which is a precondition for competitive pedagogical performance at international and national level.
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