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http://dspace.usarb.md:8080/jspui/handle/123456789/5004| Title: | Rolul marketingului în cadrul universităţilor din Republica Moldova [Articol] |
| Authors: | Slutu, Rodica |
| Keywords: | marketing educational marketing product policy price policy promotion policy demand for educational services provision of educational services |
| Issue Date: | 2020 |
| Publisher: | USARB |
| Citation: | Slutu, Rodica. Rolul marketingului în cadrul universităţilor din Republica Moldova / Rodica Slutu // Relevanţa şi calitatea formării universitare: competenţe pentru prezent şi viitor: Materialele Conferinţei ştiinţifice internaţionale, consacrată celor 75 de ani de la fondarea universităţii bălţene, din 09 oct. 2020. – Bălţi, 2020. – Vol.1. – P. 26-31. – ISBN 978-9975-50-255-9. |
| Abstract: | Today, higher education has a dynamic character determined by the need to permanently adapt to the continuous changes that society is going through, but at a faster pace. This particularity is the result of the influence of factors that were intended to accelerate a number of transformations in higher education. Astefl, a higher education institution forms a component of a system. The modern educational institution evolves on the coordinates of the knowledge-based society and is becoming increasingly innovative, both scientifically and didactically, which is a precondition for competitive pedagogical performance at international and national level. |
| URI: | http://dspace.usarb.md:8080/jspui/handle/123456789/5004 |
| Appears in Collections: | Articole |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| slutu_rolul.pdf | 442,11 kB | Adobe PDF | View/Open |
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