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http://dspace.usarb.md:8080/jspui/handle/123456789/4743| Title: | Merchandising – arta vânzărilor [Articol] |
| Authors: | Kulebanova, Natalia Lupuşoru-Bejenari, Cristina Suslenco, Alina, conducător şt. |
| Keywords: | merchandising art of selling product shop design selling methods |
| Issue Date: | 2019 |
| Publisher: | USARB |
| Citation: | Kulebanova, Natalia. Merchandising – arta vânzărilor / N. Kulebanova, Cristina Lupuşoru-Bejenari ; conducător şt.: Alina Suslenco // Interuniversitaria : Materialele Conf. şt. a studenţilor, 23 apr. 2019, ed. a 15-a. – Bălţi, 2019. – Vol. 1. – P. 115-124. – ISBN 978-9975-50-240-5. |
| Abstract: | Merchandising is that part of marketing that brings together a series of marketing techniques aswell as product promotion techniques in shops. Sinthetically we can call merchandising the art of selling. This syntagme reffers to aspects like the interior and exterior design of a shop, the merchandise display as well as the practiced selling methods and the services offered. |
| URI: | http://dspace.usarb.md:8080/jspui/handle/123456789/4743 |
| Appears in Collections: | Articole |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Kulebanova_N_merchandising.pdf | 941,33 kB | Adobe PDF |  View/Open |
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