Oportunități de aplicare a strategiilor de marketing în cadrul întreprinderilor în contextul creșterii presiunii concurențiale [Articol]

Abstract

In this paper, the importance and role of marketing strategies within companies were analyzed. In addition, special attention is devoted to the study of the elements of a marketing strategy but also of the ways of applying marketing strategies within companies. Thus, the research methodology was oriented on the use of the following research methods: analysis, synthesis, induction, abduction, deduction, qualitative research. Finally, we can observe that the application of strategic marketing within companies becomes a necessity for those companies that claim to be competitive.