Please use this identifier to cite or link to this item:
http://dspace.usarb.md:8080/jspui/handle/123456789/4210
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Slutu, Rodica | - |
dc.date.accessioned | 2019-01-22T13:45:08Z | - |
dc.date.available | 2019-01-22T13:45:08Z | - |
dc.date.issued | 2018 | - |
dc.identifier.citation | Slutu, Rodica. Instrumentele marketingului intern în cadrul întreprinderilor / Rodica Slutu // Asigurarea viabilităţii economico-manageriale pentru dezvoltarea durabilă a economiei regionale în condiţiile integrării în UE: Materialele conf. şt. intern., 15-16 sept. 2017. – Bălţi, 2018. – P. 52-55. | ro |
dc.identifier.uri | http://dspace.usarb.md:8080/xmlui/handle/123456789/4210 | - |
dc.description.abstract | Le marketing interne nous met devant une approche stratégique et est étroitement lié à la gestion des ressources humaines. Afin que le marketing interne soit effectivement exercé, des précisions sont nécessaires au niveau de sa définition. Malgré le développement rapide de la littérature relative au marketing interne, peu d‘organisations appliquent dans la pratique ce concept. L‘article indique les activités du marketing interne au sein des organisations. L‘article vise à identifier et agir sur les outils de marketing interne à l‘entreprise. | fr |
dc.language.iso | ro | ro |
dc.publisher | USARB | ro |
dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 Internațional | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
dc.subject | gestion des ressources humaines | fr |
dc.subject | marketing des ressources humaines | fr |
dc.subject | marketing interne | fr |
dc.subject | clients internes | fr |
dc.title | Instrumentele marketingului intern în cadrul întreprinderilor [Articol] | ro |
dc.type | Article | en |
Appears in Collections: | Articole |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
Slutu_Conf_Asigurarea-052-055.pdf | 533,33 kB | Adobe PDF | View/Open |
This item is licensed under a Creative Commons License