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Title: Optimizarea modelului de afaceri în cadrul băncii [Articol]
Authors: Gănescu, Cristina
Postolache, Victoria
Keywords: integrated business model
commercial bank
banking product
operating efficiency
Issue Date: 2018
Publisher: USARB
Citation: Gănescu, Cristina. Optimizarea modelului de afaceri în cadrul băncii / Cristina Gănescu, Victoria Postolache // Asigurarea viabilităţii economico-manageriale pentru dezvoltarea durabilă a economiei regionale în condiţiile integrării în UE: Materialele conf. şt. intern., 15-16 sept. 2017. – Bălţi, 2018. – P. 295-298
Abstract: The issue of the commercial bank‘s business model is one vast, given the complexity of banking activity alike actual financial and economic context, defined for commercial banks in Moldova among other factors of influence and the recent global financial crisis, during an European integration banking process. From this perspective complex systems sometimes seem too chaotic to be able to recognize in them a pattern being even difficult to build valid universal templates, but possibly to determine specific influence factors on systems and to determine the influence of these factors on system. Management's opinion of a bank determines the application of a specific banking business model; the vision is influenced in turn by risk appetite and management of commercial bank.
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