Проблемы внедрения маркетинга на предприятиях [Articol]

Abstract

The enterprises have traditional departments, which for most employees are natural. These departments include: production departments, finance department, labor and wages department, etc. The question of having a marketing department at many Moldovan enterprises is still quite controversial. The top management of many firms considers marketing not compulsory, marketing is involved at a time when there are difficulties with sales.