Please use this identifier to cite or link to this item: http://dspace.usarb.md:8080/jspui/handle/123456789/3907
Title: Использование инструментов маркетинга в управленческой деятельности предприятия [Articol]
Authors: Киселева, Лилия
Keywords: маркетинг
управленческая деятельность предприятия
Issue Date: 2010
Publisher: USARB
Citation: Киселева, Лилия. Использование инструментов маркетинга в управленческой деятельности предприятия / Лилия Киселева // Premisele dezvoltării economiei naţionale în contextul crizei economice : Materialele conf. şt.-practice intern., 28-29 mai 2010, Bălţi. - P. 164-165.
Abstract: The questions of the level estimation of the marketing development at the enterprises of Moldova are examined in this article. Is offered the complex estimation method of the marketing condition at the enterprises which includes: an estimation of positions of the marketing service at the enterprise; an estimation of completeness of performance by service of marketing of the marketing problems; an estimation of the marketing planning.
URI: http://dspace.usarb.md:8080/jspui/handle/123456789/3907
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