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DC Field | Value | Language |
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dc.contributor.author | Slutu, Rodica | - |
dc.date.accessioned | 2017-04-03T08:05:23Z | - |
dc.date.available | 2017-04-03T08:05:23Z | - |
dc.date.issued | 2017 | - |
dc.identifier.citation | Slutu, Rodica. Marketingul intern - o nouă abordare în dezvoltarea întreprinderilor / Rodica Slutu // Asigurarea viabilităţii economico-manageriale pentru dezvoltarea durabilă a economiei regionale în condiţiile integrării în Uniunea Europeană : Materialele Conf. şt. intern., Bălţi, 16-17 septembrie, 2016. – Iaşi : Editura Pim, 2017. – P. 77-81. – ISBN 978-606-13-3642-5. | ro |
dc.identifier.uri | http://dspace.usarb.md:8080/jspui/handle/123456789/3068 | - |
dc.description.abstract | Marketing is insufficient when it is a simple compartment of enterprise, it becomes appropriate only when all employees are aware of their influence on consumer satisfaction. In specialized literature there are a variety of approaches to what is internal marketing. This variety of approaches led to a variety of activities, being specific for this type of marketing. The diversity of interpretations and definitions led to difficulties in implementation and widespread adoption of the concept. | en |
dc.language.iso | ro | ro |
dc.publisher | USARB | ro |
dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 Internațional | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
dc.subject | internal marketing | en |
dc.subject | organizational communication | en |
dc.subject | marketing intern | ro |
dc.subject | comunicare organizaţională | ro |
dc.title | Marketingul intern - o nouă abordare în dezvoltarea întreprinderilor [Articol] | ro |
dc.type | Article | ro |
Appears in Collections: | Articole |
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slutu_marketing_intern.pdf | 442,19 kB | Adobe PDF | View/Open |
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