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http://dspace.usarb.md:8080/jspui/handle/123456789/3068| Title: | Marketingul intern - o nouă abordare în dezvoltarea întreprinderilor [Articol] |
| Authors: | Slutu, Rodica |
| Keywords: | internal marketing organizational communication marketing intern comunicare organizaţională |
| Issue Date: | 2017 |
| Publisher: | USARB |
| Citation: | Slutu, Rodica. Marketingul intern - o nouă abordare în dezvoltarea întreprinderilor / Rodica Slutu // Asigurarea viabilităţii economico-manageriale pentru dezvoltarea durabilă a economiei regionale în condiţiile integrării în Uniunea Europeană : Materialele Conf. şt. intern., Bălţi, 16-17 septembrie, 2016. – Iaşi : Editura Pim, 2017. – P. 77-81. – ISBN 978-606-13-3642-5. |
| Abstract: | Marketing is insufficient when it is a simple compartment of enterprise, it becomes appropriate only when all employees are aware of their influence on consumer satisfaction. In specialized literature there are a variety of approaches to what is internal marketing. This variety of approaches led to a variety of activities, being specific for this type of marketing. The diversity of interpretations and definitions led to difficulties in implementation and widespread adoption of the concept. |
| URI: | http://dspace.usarb.md:8080/jspui/handle/123456789/3068 |
| Appears in Collections: | Articole |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| slutu_marketing_intern.pdf | 442,19 kB | Adobe PDF |  View/Open |
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