Please use this identifier to cite or link to this item:
http://dspace.usarb.md:8080/jspui/handle/123456789/3065| Title: | Evaluarea eficacității marketingului intern [Articol] |
| Authors: | Chiseliov, Lilia |
| Keywords: | evaluarea marketingului intern marketing intern |
| Issue Date: | 2017 |
| Publisher: | USARB |
| Citation: | Chiseliov, Lilia. Evaluarea eficacității marketingului intern / Lilia Chiseliov // Asigurarea viabilităţii economico-manageriale pentru dezvoltarea durabilă a economiei regionale în condiţiile integrării în Uniunea Europeană : Materialele Conf. şt. intern., Bălţi, 16-17 septembrie, 2016. – Iaşi : Editura Pim, 2017. – P. 41-46. – ISBN 978-606-13-3642-5. |
| Abstract: | The article deals with the issue of assessing the effectiveness of the use of marketing personnel, which is one of the issues discussed in modern management. A method by which you can evaluate the effectiveness of interventions. Its use will enable the company to make informed decisions and get the best value on investment. |
| URI: | http://dspace.usarb.md:8080/jspui/handle/123456789/3065 |
| Appears in Collections: | Articole |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| chiseliov_evaluare_maket_intern.pdf | 461,17 kB | Adobe PDF |  View/Open |
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