Studiu de caz real - metodă de predare a analizei economico-financiare în condiţiile exigenţelor businessului modern [Articol]

Abstract

Cases are widely-used pedagogical method in business education. Case anaysis develops a managerial perspective as well as tolerance for untidy situations in the real world. However, many of these cases, though richly textured, are based primarily on a historical perspective and frequently involve fictitious circumstances. This paper focuses on a real-life case approach that can provide an opportunity, across business disciplines, for forward-looking analysis of actual company problems as well as their historical context. I tis based on identification and dagnosis o a compelling, multi-faced, and currently evolving business problem at apublicity-traded firm- a company currently „at the crossroads” duet o such events as bankruptcy, merger or major management change. The analysis concludes with the student’s recommendation for the company next steps. This paper include backround on real-life cases, a description of an alternative approach, and preliminary results o student evaluations.