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Title: | Качественные и количественные методы оценки эффективности маркетинга [Articol] |
Authors: | Лянка, Лилия |
Keywords: | marketing methods of marketing evaluation efficiency of marketing metode de evaluare a marketingului |
Issue Date: | 2005 |
Publisher: | USARB |
Citation: | Лянка, Лилия. Качественные и количественные методы оценки эффективности маркетинга / Лилия Лянка // Economia regională : Problemele şi perspectivele dezvoltării : Conf. şt. intern., 24-25 iun. 2005. – Bălţi : Presa universitară bălţeană, 2005. – Vol. 2. – P. 117-121. – ISBN 9975-931-90-1. |
Abstract: | High-quality and quantity methods of marketing evaluation. Efficiency of marketing depends a lot from the way of marketing organization, its problems and on what level marketing solves it Marketing information plays the decisive role. The evaluation of marketing efficiency is a highly difficult task. Therefore, high/quality and quantity methods are used. High-quality methods intend using marketing check/ups. Quantity methods need comparisons of expenses on marketing with the received profit and expenses on advertisement to the value of sale. |
URI: | http://dspace.usarb.md:8080/jspui/handle/123456789/2490 |
Appears in Collections: | Articole |
Files in This Item:
File | Description | Size | Format | |
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Leanca_C_otenca_efectivn_marketing.pdf | 473,1 kB | Adobe PDF | View/Open |
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