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Title: Marketing inovaţional [Articol]
Other Titles: Marketing innovation
Authors: Ciobanu, Silvia
Antonova, Antonina
Keywords: marketing innovation
web 3.0 library
marketing de bibliotecă
marketing inovaţional
Issue Date: 2016
Publisher: USARB
Citation: Ciobanu, Silvia. Marketing inovaţional = Marketing innovation / Silvia Ciobanu, Antonina Antonova // Materialele Conferinţei Ştiinţifice Internaţionale „Relevanţa şi calitatea formării universitare: competenţe pentru prezent şi viitor” : consacrată celor 70 de ani de la fondarea universităţii bălţene din 8 octombrie 2015 : [în 3 vol.]. – Bălţi : [S. n.], 2016. – Vol. 3. – P. 112-118 – ISBN 978-9975-50-179-8.
Abstract: Marketing innovation is of particular importance to the library to meet user needs , developing products and qualitative services . Innovation and creativity are closely linked together. In the library innovative marketing is necessary to launch collections and services
ISBN: 978-9975-50-179-8
Appears in Collections:Articole

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