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http://dspace.usarb.md:8080/jspui/handle/123456789/2264| Title: | Marketing inovaţional [Articol] |
| Other Titles: | Marketing innovation |
| Authors: | Ciobanu, Silvia Antonova, Antonina |
| Keywords: | marketing innovation web 3.0 library marketing de bibliotecă marketing inovaţional |
| Issue Date: | 2016 |
| Publisher: | USARB |
| Citation: | Ciobanu, Silvia. Marketing inovaţional = Marketing innovation / Silvia Ciobanu, Antonina Antonova // Materialele Conferinţei Ştiinţifice Internaţionale „Relevanţa şi calitatea formării universitare: competenţe pentru prezent şi viitor” : consacrată celor 70 de ani de la fondarea universităţii bălţene din 8 octombrie 2015 : [în 3 vol.]. – Bălţi : [S. n.], 2016. – Vol. 3. – P. 112-118 – ISBN 978-9975-50-179-8. |
| Abstract: | Marketing innovation is of particular importance to the library to meet user needs , developing products and qualitative services . Innovation and creativity are closely linked together. In the library innovative marketing is necessary to launch collections and services |
| URI: | http://dspace.usarb.md:8080/jspui/handle/123456789/2264 |
| ISBN: | 978-9975-50-179-8 |
| Appears in Collections: | Articole |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Ciobanu_S_marketing_inovational.pdf | 472,81 kB | Adobe PDF |  View/Open |
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