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Title: | Quelques reflexions sur les identites visuelles et les medias moldaves: les logotypes et les styles graphiques des entreprises et compagnies les plus importantes de la Republique de Moldova [Articol] |
Authors: | Coşciug, Angela |
Keywords: | visual identity logo emblem, business |
Issue Date: | 2011 |
Publisher: | USARB |
Citation: | Coşciug, Angela. Quelques reflexions sur les identites visuelles et les medias moldaves: les logotypes et les styles graphiques des entreprises et compagnies les plus importantes de la Republique de Moldova / Angela Coşciug // Limbaj şi context = Speech and Context : Rev. de lingvistică, semiotică şi şt. literară. - 2011. - Anul III, vol. 2. - P. 100-109. |
Abstract: | Visual identities are object classes of different kinds such as: logos, emblems, coats of arms etc.. Today, they are placed by some researchers in the given field, in close relationship with the media means, though they, in fact, don’t have a purely media essence, but most often remain only some media supports of a certain scope, that have the ability to penetrate both the professional areas and in private and even personal spaces. A visual identity remains an identity as long as it is unique, and this requires to maintain a certain distance between a certain visual unit and other visual units. Today, in Moldova, visual identities that appear most often are the logos of organizations operating in the country. These logos are most often a mixture of icon and legisign, which manifest both structural, topical, and chromatic homogeneity, which shows once again the mythical character of the claim about the uniqueness of a logo at present. |
URI: | http://dspace.usarb.md:8080/jspui/handle/123456789/1589 |
Appears in Collections: | Articole |
Files in This Item:
File | Description | Size | Format | |
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p.100-109.PDF | 337,35 kB | Adobe PDF | View/Open |
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